Deep SEO Audit: Crawl Your Site and Build a 30-Day Plan

Spyro crawls your site, maps your competitors, and builds a 30-day topical content map — no technical expertise required to get started.

Spyro’s Deep SEO Audit gives you a complete picture of your site’s search health in a single pass. It crawls every page, maps your top competitors, surfaces content and indexing gaps, and produces a prioritized 30-day topical plan — all without requiring any technical setup on your part. Spyro handles the configuration so you can focus on acting on the results.

What the Audit Covers

A Deep SEO Audit is more than a technical crawl. Spyro examines four interconnected layers of your site’s search performance:

Site Crawl

Spyro crawls every accessible page on your domain and flags thin content, broken links, missing metadata, and structural issues that suppress rankings.

Competitor Mapping

Spyro identifies your top organic competitors and maps the topics they rank for that you don’t, giving you a clear list of content gaps to close.

Indexing Audits

With 450 index checks per day, Spyro monitors whether your pages are indexed in Google and alerts you the moment a page disappears from the index.

Topical Map

Every audit produces a 30-day content roadmap organized into semantic silos, so you always know what to write next to build topical authority.

Concierge Setup

You don’t need to configure anything manually to run your first audit. When you add your domain, Spyro’s concierge setup process handles competitor discovery, crawl scheduling, and topical map generation automatically. If you want to add specific competitors or customize the scope of the audit, you can do so in Settings at any time — but it is not required to get started.

Indexing Audits

Spyro runs up to 450 index checks per day across your tracked pages. This high-frequency monitoring means deindexed pages are caught within hours, not weeks — long before they cause lasting ranking damage.

Index checks are integrated with Google Search Console. When you connect your Search Console account, Spyro overlays your GSC coverage data with its own index checks, giving you the most complete picture of your indexation health.

How to Run an Audit

1. Add your domain

   From the Spyro dashboard, go to Settings → Sites and enter your domain. Spyro begins the crawl immediately after you save.

2. Let Spyro run the concierge setup

   Spyro automatically discovers your organic competitors, schedules your site crawl, and maps your existing content against competitor topics. This typically completes within a few hours.

3. Open your audit results

   Navigate to SEO Audit in the sidebar. Your findings are organized into four tabs: Crawl Issues, Competitor Gaps, Indexing Status, and Topical Map.

4. Review and prioritize findings

   Each finding includes a severity rating (Critical, Warning, or Info), a plain-language explanation of the problem, and a recommended action. Start with Critical items.

5. Act on the topical map

   Use the 30-day topical map to queue content in the Content Engine. Topics are pre-sorted by citation opportunity so the highest-impact articles are produced first.

Reading Your Audit Results

Crawl Issues

Crawl findings are grouped by type — metadata, content quality, internal linking, and technical. Each issue links directly to the affected page so you can investigate and fix without digging through your CMS.

Competitor Gaps

The competitor gap section shows you topics your competitors rank for that you have no indexed content covering. Gaps are sorted by estimated citation opportunity, with the highest-traffic gaps at the top. See Competitor Gap Analysis for a full walkthrough of this feature.

Topical Map

Every Deep SEO Audit generates a 30-day topical content map — a prioritized list of articles organized into semantic silos. The map is automatically fed into your Content Engine queue, so Spyro can begin generating articles immediately if you have Autopilot enabled.

Indexing Status

The indexing tab shows the current index status of every tracked page, the last time it was checked, and its historical index trend. Pages that have recently dropped from the index appear at the top with a Critical flag.

Connect Google Search Console before running your first audit. The integration enriches your indexing data with impression and click metrics, giving you a much clearer picture of which indexed pages are actually driving traffic.