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Competitor Gap Analysis shows you the topics your rivals already rank and get cited for — topics your site has no coverage of yet. Instead of guessing what to write next, you get a prioritized list of content gaps drawn directly from your competitors’ indexed pages, organized into semantic silos so you can close them systematically.

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What Gap Analysis Does

Spyro audits the organic index footprint of each competitor domain you add. It compares every topic they have indexed coverage for against your own indexed pages, then surfaces the gaps — topics where one or more competitors have established content and AI citation presence, but you have nothing published. Gaps aren’t just a list of missing articles. Each gap comes with:
  • Citation opportunity score — an estimate of how often AI engines cite competitors on this topic
  • Competitor coverage count — how many of your tracked competitors have content on this topic
  • Silo assignment — which topical silo the gap belongs to, so you can plan cohesive content clusters
  • Recommended content type — whether the gap calls for a long-form guide, a comparison page, a FAQ, or another format

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How to Add Competitors

You can add competitors during the initial concierge setup or at any time from Settings:
1

Open Competitor Settings

From the Spyro dashboard, go to Settings → Competitors. During onboarding, the same field appears in the setup wizard.
2

Enter competitor domains

Type or paste the root domains of up to ten competitors (for example, competitor.com). You don’t need to add www or https://.
3

Save and run a gap scan

Click Save Competitors. Spyro immediately queues a gap scan. Initial results are typically ready within a few hours, depending on the size of your competitors’ sites.
4

Review your gap list

Open Gap Analysis in the sidebar. Your gaps are displayed in a side-by-side comparison view, sorted by citation opportunity by default.
5

Generate content for top gaps

Select any gap and click Generate Article to send it to the Content Engine queue. Spyro creates a GEO-optimized article targeting that topic and adds it to your publishing schedule.

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What You See in the Dashboard

The Gap Analysis dashboard has two main views: Side-by-side comparison — your indexed topic clusters appear on the left; your competitors’ appear on the right. Topics that exist on their side but not yours are highlighted as gaps. Gap list — a flat, sortable table of every identified gap. You can filter by competitor, by silo, by citation opportunity score, or by content type. This is the fastest way to identify and queue your most impactful missing articles.

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Topical Silos

Gaps are automatically grouped into semantic silos — clusters of closely related topics that reinforce each other’s authority in Google and in AI engines. Closing gaps within a single silo before moving to the next builds deeper topical authority faster than scattering your content across unrelated subjects.
Prioritize silos where you already have some indexed content. Adding articles to an established silo accelerates the authority of every page already in that cluster — including pages that are already ranking.

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How Spyro Closes the Gaps

Gap topics feed directly into the Content Engine. When you click Generate Article on a gap, Spyro:
  1. Analyzes the competitor pages covering that topic to understand structure, depth, and citation triggers
  2. Generates a 2,500–3,000 word GEO-optimized article with answer-first hooks, citable quotes, and schema markup
  3. Adds the article to your draft queue (or publishes it automatically if Autopilot is enabled)
You can queue multiple gaps at once and Spyro will work through them on your daily publishing schedule — one article per day on the Pro plan.
Focus on gaps with a high citation opportunity score and coverage by multiple competitors. If three or more competitors all have content on a topic and you have none, that gap is costing you citations across every major AI engine simultaneously.